Cathi Nelson

Image of Cathi Nelson

Cathi fell in love with photography in high school as the photo editor of her school yearbook. She soon found herself working two jobs to save up to buy her first professional camera. From that day on, Cathi became the photo historian of her family and friends.

When her adopted son was placed in her arms years later, Cathi developed a passion for creating life book photo albums that she used to tell his personal story and how he came to be part of their family. She soon found herself sharing this passion with others and built a profitable business teaching others to do the same.

By 2007, Cathi noticed a change as consumers shifted to digital photography. Not only was she helping people with their printed photos, but their growing, digital collections as well. Recognizing that this problem was only going to accelerate, she founded the Association of Professional Photo Organizers- a community dedicated to serving the needs of its members through training, support, and collaboration with industry partners. 

APPO has also played a key role in establishing a code of ethics thasets high standards for the rapidly growing photo-life industry. Today, Cathi remains firmly rooted in her vision to empower others to use visual storytelling as a means of preserving and sharing their personal life journeys.